Currently, I work as a product designer with Shell. Previously, I worked as the lead designer for Litewallet, a smarter way for stores to manage their customers. I helped Litewallet use design to build world class tools for stores to acquire new customers and retain existing ones. Earlier, I worked as a visual designer for PVR Cinemas and helped create design guidelines and other key features for PVR Cinemas App.

Over the past 7+ years, I have helped startups and large scale companies use design to solve complex business problems, delight existing target users with enticing design. In the past 4 years, I have led the design teams at PVR Cinemas, Stanza Living, Feetapart and Litewallet(a stealth startup). At the lead designer at Feetapart, I was able to overhaul the design of their apps and increase the user engagement rate for key features by 900%. The Feetapart app trended at #3 for the fitness category on Play Store as the result.

Earlier, I worked with startups and firms like Mobikwik, Kristal, Studycopter, Kristal etc. as a freelance designer. I founded with Rahul and led design for our agency AmitusLab for 3 years before that. We grew our design agency from a team of 3 to a team of 15+ people.